What is the purpose of a wireframe in web design?

A wireframe serves a crucial role in web design by outlining the structure and layout of a web page. This visual representation acts as a blueprint, illustrating the arrangement of various elements such as headers, footers, navigation menus, and content areas. By focusing on the layout without distractions from design elements like colors and graphics, wireframes help designers and stakeholders visualize how a user will interact with the website and ensure that the necessary components are effectively placed for usability and functionality.

This process also allows for early discussions about the user experience, aiding in identifying potential issues related to navigation and information architecture before moving on to more detailed design phases. Ultimately, by clarifying the layout, wireframes set a strong foundation for the subsequent steps in the design process.